Definition #
ML models analyzing 100M+ social posts daily.
Key Characteristics #
- Emotion detection
- Influencer
- Trend spotting
- Competitive
Why It Matters #
Identifies crises 6 hours faster (Sprinklr).
Common Use Cases #
- Campaign monitoring
- Product launches
- PR crises
Examples #
- Brandwatch
- Talkwalker
- NetBase
FAQs #
Q: Data coverage?
A: 95% of public social conversations.
Q: Real-time alerts?
A: Pings teams for >10% sentiment shift.