Definition #
AI that adapts suggestions based on user feedback loops.
Key Characteristics #
- Multi-armed bandit
- Exploration vs
- Long-term
- Session-based
Why It Matters #
Increases conversion by 25% (Amazon).
Common Use Cases #
- Streaming content
- Product
- News feeds
Examples #
- Netflix
- Spotify
- TikTok
FAQs #
Q: Cold start?
A: Uses popularity fallback initially.
Q: Diversity?
A: Balances novelty with relevance.