Definition #
ML optimizing prices based on demand signals.
Key Characteristics #
- Competitor
- Inventory
- Price
- Promotion
Why It Matters #
Increases margins by 5-15% (BCG).
Common Use Cases #
- Airlines
- E-commerce
- Energy
Examples #
- PROS
- Pricefx
- Competera
FAQs #
Q: Price changes?
A: Up to 5,000 adjustments/day.
Q: MAP?
A: Enforces minimum advertised prices.