Definition #
ML models adjusting prices based on demand, competition, and inventory.
Key Characteristics #
- Competitor monitoring
- Elasticity modeling
- Promotion optimization
- Margin protection
Why It Matters #
Increases revenue by 5-15% (McKinsey).
Common Use Cases #
- E-commerce
- Hospitality
- Ride-sharing
Examples #
- Prisync
- Competera
- Revionics
FAQs #
Q: Price change frequency?
A: Up to 5000 adjustments/hour during peak periods.
Q: MAP compliance?
A: Built-in minimum advertised price controls.