Definition #
Systems combining company data with prospect insights to draft tailored proposals.
Key Characteristics #
- Competitor analysis
- Pricing optimization
- Compliance checks
- Win probability scoring
Why It Matters #
Reduces proposal creation time from 8 hours to 15 minutes (Forrester).
Common Use Cases #
- RFP responses
- Contract renewals
- Partnership pitches
Examples #
- Qwilr
- Proposify
- PandaDoc
FAQs #
Q: Customization depth?
A- References 50+ data points from CRM for hyper-personalization.
Q: Approval workflows?
A: Routes drafts to stakeholders with tracked changes and SLAs.