Definition #
ML optimizing subject lines, timing, and content for maximum engagement.
Key Characteristics #
- Response prediction
- Spam score optimization
- A/B testing automation
- Follow-up sequencing
Why It Matters #
Triples reply rates compared to manual outreach (Woodpecker).
Common Use Cases #
- B2B lead generation
- Event promotion
- Partner recruitment
Examples #
- Outreach.io
- SalesLoft
- Apollo.ai
FAQs #
Q: CAN-SPAM compliance?
A: Auto-includes unsubscribe links and valid physical addresses.
Q: Personalization depth?
A: References 3-5 company-specific details per email.