Definition #
ML algorithms creating unique user journeys based on behavior and context.
Key Characteristics #
- Real-time adaptation
- Cross-channel consistency
- Privacy-safe tracking
- Lookalike modeling
Why It Matters #
Increases conversion rates by 35% and customer LTV by 50% (McKinsey).
Common Use Cases #
- Dynamic website content
- Personalized email campaigns
- Adaptive pricing
Examples #
- Dynamic Yield
- Evergage
- Acquia Personalization
FAQs #
Q: Data minimization?
A: Uses zero-party data with explicit consent where possible.
Q: Segment size?
A: Effective down to 1:1 personalization for logged-in users.