Definition #
ML systems aggregating and analyzing data from reviews, social media, and trends.
Key Characteristics #
- Sentiment clustering
- Emerging trend alerts
- Competitor benchmarking
- Predictive demand modeling
Why It Matters #
Delivers insights 10x faster than traditional focus groups (Forrester).
Common Use Cases #
- Product feature prioritization
- Pricing strategy analysis
- Brand perception tracking
Examples #
- Similarweb
- Brandwatch
- Talkwalker
FAQs #
Q: Data sources?
A: 100+ sources including Reddit, app stores, and news sites.
Q: GDPR compliance?
A: Anonymizes personal data and uses only public content.