Definition #
ML models predicting abandonment reasons and triggering personalized recovery flows.
Key Characteristics #
- Exit-intent analysis
- Dynamic discounting
- Retargeting optimization
- Payment failure prediction
Why It Matters #
Recovers 15-30% of abandoned carts, boosting revenue by 7-10%.
Common Use Cases #
- Email/SMS remarketing
- Chatbot interventions
- Checkout process optimization
Examples #
- Rejoiner
- OptiMonk
- CartStack
FAQs #
Q: Best timing for outreach?
A: 1-hour window captures 58% of recoverable sales.
Q: Discount strategies?
A: AI calculates minimum effective discount per customer profile.