Definition #
Combining computer vision and AR to enable virtual try-ons and product interactions.
Key Characteristics #
- 3D model alignment
- Size/fit prediction
- Virtual inventory browsing
- Emotion tracking
Why It Matters #
Increases conversion rates by 65% and reduces returns by 40% (Shopify).
Common Use Cases #
- Virtual makeup testing
- Furniture placement previews
- Interactive store navigation
Examples #
- IKEA Place
- Sephora Virtual Artist
- Amazon Room Decorator
FAQs #
Q: Hardware requirements?
A: Mobile ARCore/ARKit devices. WebAR needs Chrome v98+.
Q: Data usage?
A: 10-50MB per session. Offline mode available.