Definition #
ML models analyzing cross-channel interactions to optimize conversion funnels.
Key Characteristics #
- Attribution modeling
- Drop-off prediction
- Personalization triggers
- ROI per channel
Why It Matters #
Identifies 40% more upsell opportunities than manual analysis (Forrester).
Common Use Cases #
- Omnichannel campaign design
- Website flow optimization
- Loyalty program tuning
Examples #
- Adobe Journey Optimizer
- Pega Customer Decision Hub
- Sprinklr Journey Mapping
FAQs #
Q: Data sources?
A: Unifies web analytics, CRM, social, and support ticket data.
Q: Real-time updates?
A: Yes—dynamic maps adjust with live customer interactions.