Definition #
Salesforce/SAP integrations using ML for lead scoring and customer insights.
Key Characteristics #
- Churn prediction
- Deal health scoring
- Cross-sell recommendations
- Sentiment tracking
Why It Matters #
Increases sales win rates by 30% and reduces manual data entry by 65%.
Common Use Cases #
- Pipeline forecasting
- Account-based marketing
- Customer health monitoring
Examples #
- Salesforce Einstein
- HubSpot AI
- Zoho Zia
FAQs #
Q: Data integration needs?
A: Syncs with email, calendars, and 500+ apps via Zapier.
Q: SMB suitability?
A: Yes—starter plans from $50/user/month with core AI features.