Definition #
Systems automating translation and cultural adaptation of digital content.
Key Characteristics #
- Context-aware translation
- Cultural nuance detection
- Regulatory compliance
- Brand consistency checks
Why It Matters #
Reduces localization costs by 70% while improving market engagement (CSA).
Common Use Cases #
- E-commerce site localization
- Multilingual video subtitling
- Global campaign adaptation
Examples #
- Smartling AI Context
- Lokalise
- Transifex AI
FAQs #
Q: Human review needed?
A: Recommended for high-stakes content—AI handles 80-90% of initial work.
Q: Dialect handling?
A: Supports 50+ language variants (e.g., es-ES vs es-MX).